What is Upfront Pricing?
Upfront pricing is a business strategy where companies disclose every fee or charge associated with an online purchase from the very start. The advertised price should always match the final price. This allows customers to shop confidently by knowing exactly how much they’re going to pay.
Time to Move Toward Fair Pricing
Paying extra to cover hidden fees has cost consumers billions for far too long, and it’s time for a change! Whether it’s attending a concert or investing in retirement, you shouldn’t have to reopen your wallet to cover surprise expenses. With the national news shining a spotlight on industries hiding fees from their customers, the time has never been better to shift the way we do business! Our mission is to improve the way you shop by encouraging companies to stand beside us in creating a new normal when it comes to fair pricing.
Who We Are
Founded by a desire for needed change, this initiative strives to create a new normal and amplify the conversation around pricing transparency. As a successful entrepreneur and marketer respectively, co-founders Bret Bonnet and Jennifer Wolanik are ready to share their passion for upfront pricing with other industries, all while encouraging more businesses to commit to an honest shopping experience. Learn more about our mission on the about us page.